Arman Emami

Since 2005, the Berlin based industrial designer Arman Emami and his team have looked at everyday commodities from a completely different angle and fully detached from any conventions to create state-of-the-art design objects, which are sensible and sensual at the same time. Linchpin, designation and motor of the in Berlin situated design agency is the inspirational as well as systematic search of balance and harmony within their work, which can be easily found when looking at the serial-produced items of the innovative designers. In this context, pure forms and functions play a very important role: all technical details and aesthetics are connected discretely and friendly through one guiding line to continuously create new but familiar objects which enrich and simplify the lives of its users over and over again. In doing so, expectations, norms or standards are deliberately ignored to explicitly cross boundaries and to question best practices. Nevertheless, established values, concepts or developments are always considered as well. It is rather the combination of expert knowledge and curiosity that provides goal-orientated but never boring or ordinary products.