Steffen Juul was educated at the Danish Design School Own design studio for furniture, space and product design in Copenhagen since 1997 . It is the design's attractiveness that makes users interact with it. Form, function, attitude and idea are mixed and all there is redundant is cut away. Without attractiveness there is neither love, hate or joy. I am driven by the design attractiveness and throughout the design process, my focus is always on the user experience. Time is changing our perception of the things we surround ourselves with and to design for tomorrow is a daily inspiration and a wonderful challenge for me ... ..