<p>Pedro Sottomayor (b. 1973) founded his design office in Lisbon in 2009. Since then, there have been two main strands to his work: the development of new products; and creative direction for brands and companies. As a creative director, Pedro seeks to find the often hidden potential of each specific industry in order to build competitive brands or develop new products. His in-depth knowledge of industrial processes has helped him achieve great success in all areas of his work. For Pedro, every industry has a potential waiting to be harnessed that can be used to create amazing products.</p> <p>Originally from Porto, Pedro went to Italy to study industrial design and learn directly from Italian masters. His experience in Italy was crucial to developing the principles that guide his approach to design: beauty, culture, and design awareness all channelled towards efficient industrial production.</p>