Truly Truly is the creative child of Joel & Kate Booy, an Australian couple based in the Netherlands. Unexpected visual and material choices inspire their work which can be both whimsical and/or highly graphic in nature. The studio tackles all manner of creative challenges, ranging across objects, furniture,lighting, textiles and spaces.

Their background in experimental graphic design is the source of their continued love for brave colour and pattern. “If our work evokes a gut response in us, then that’s a good thing”. Truly Truly shares the visually experimental and vibrant universe of their work.

It amplifies the out-of-sight elements of our world by giving them a high-energy visual presence. From the Frequency rug of vibrating lines and hairy orbs to the Particle Wallpaper of 5,000 flowing specks, they play with questions like…

What does energy look like? What are the outer limits of interior space? How can furniture intrigue the viewer? These questions and more are on display as they present their dynamic interpretations of an unseen world.