Gianni Rossi

I began my career as a professionally trained graphic designer and 3D modeller in 1996 at Pixart Group Advertising Company in Italy. In 1999 I left the agency to become a freelance graphic designer focusing on graphics in their most traditional 2D format. In the first years i worked a lot for the Italian club culture. I created a massive amount of flyers for some of the legendary clubs on the north east cost, at a time when this medium was considered a form of art. Since then, I've not limited myself to either art or commercial graphic design, but have embraced both forms of expression, thereby exploring a variety of techniques and materials by combining different visual languages and using past and present to define a visual future, i have quickly established a distinctive graphic and conceptual identity.