"My design is focused on functional items rather than artistic objects. I appreciate products that can be used everyday and be a part of people’s lives. I believe affection and emotion is more important than exclusivity and expensive materials. My aim is to create simplistic objects that are easy to understand and use, but try to add something personal and expressive. I've come to call this philosophy generous minimalism." Jonas Wagell (born 1973) is a Swedish architect and designer located in Stockholm. He is trained in graphics, marketing and management, design and architecture at institutions such as Konstfack, Beckmans, Berghs and Parsons and has a back record in strategic project management. The studio JWDA (Jonas Wagell Design & Architecture) maintains a multi-disciplinary focus on brand management, architecture and product design. This applies well to design concepts and enforcing brand value - and we love co-operating with like-minded professionals. And hey, it's more fun too! Wagell is a restless soul with a strong nerve for entrepreneurship which has brought him to develop the in-house design label Hello Industry, the prefab house concept Mini House and the well-being cabin range Arjan Sauna together with house company Sommarnöjen. Wagell designed the JWDA Concrete Lamp for Menu A/S.