Industrial designer Robert Bronwasser makes ordinary products extraordinary, both in form and function. He creates products that are pleasant to use and that have their own unique character. Products that are recognisable, logical and distinctive.

Robert Bronwasser (1968) graduated cum laude from the Technical University of Delft in 1992 with a degree in Industrial Design. In 2002 he founded SMOOL, a design agency with a personal approach and based on his clear vision on product design. The combination of creativity, design experience and knowledge of production techniques has led to a wide range of succesfull products for design-oriented companies and marketing-driven multinationals. Bronwasser has received various design awards and was ambassador of the Dutch Design Week 2012.